Every Business Is A

Every Business Is a Growth Business: How Your Company Can Prosper Year after Year

Do you think of your company as a big fish in a small pond, with little room for growth? Then it's time to get out the shovel and "grow your pond." Consultants Ram Charan and Noel Tichy draw on their 50-plus years of experience in the corporate world to walk readers through that excavation project. "The mindset of growth starts with an insatiable curiosity about the world's needs ... In a phrase we use, it's about broadening your pond -- enlarging the scope of your business activities by defining and meeting the new needs that change is always generating." By mixing real-world examples and no-nonsense advice, this instructive book provides business leaders with the tools they need to expand their figurative "ponds" and boost their organizations' performance and profitability. Highlights: Outlines the "five hidden secrets" of growth underlying the familiar business success stories of such companies as General Electric, Compaq and Coca-Cola: there's no such thing as a mature business; not all growth is good; growth is a mentality created by a company's leadership; balanced growth is the key to prosperity in the 21st century; and growing is less risky than not growing. Describes how and why executives must "alter the genetic codes" of their companies so they can grow profitably. That process involves creating "operating mechanisms, behaviors, attitudes and dialogues so deeply ingrained in the corporate psyche that we liken them to a genetic code." Details the need for companies to convert themselves from the traditional "inside-out" worldview to an "outside-in" outlook. At an inside-out company, managers and workers "look at what they make andfigure out how they can sell more of it ... At an outside-in company, they're totally immersed in the minds of their customers, looking for ways to expand demand." Advantages: The authors warn early and often that adopting growth-oriented strategies


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